Amazon’s story is definitely an e-commerce dream, and Jeff Bezos was Time magazine’s Person of the Year in 1999. The actual innovation and company savvy that sustains Amazon is renowned and, occasionally, debatable. The company is the owner of dozens of patents on e-commerce procedures that some argue should continue to be in the public domain. In this article, we’ll discover what Amazon.com does, what makes it different from other e-commerce Websites and just how its technologies commercial infrastructure supports its multi-pronged approach to online sales.

Amazon.com offers lots of products. The direct Amazon to buyer product sales approach is really no different from what goes on at most other large, online merchants except for its range of products. You’ll find natural beauty supplies, clothes, jewelry, gourmet, sporting goods, pet products, books, CDs, Digital video disks, computers, home furniture, toys, garden products, bedding and almost anything else you might want to buy. What makes Amazon big, is within the actual details. Besides its tremendous product selection, Amazon makes each and every possible attempt to customize the buyer encounter.

Whenever you go to the homepage, you’ll find not only special offers and featured products, however, if you have been to Amazon.com before, you will also discover some recommendations just for you. Amazon understands you by name and attempts to become your personal shopper.

The objective is actually fairly straightforward: “To be able to be the Earth’s most customer friendly business where people today can find and discover anything they want to buy online.”

Where is Amazon going? Considering there earnings in the last report, things are looking up.